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Tuned Out: Why Americans Under 40 Don't Follow the News

Tuned Out: Why Americans Under 40 Don't Follow the News
At a rate never before seen in American history, young adults are abandoning traditional news media. Tuned Out: Why Americans Under 40 Don't Follow the News examines the reasons behind this problem and its consequences for American society. Author David T. Z. Mindich speaks directly to young people to discover why some tune in while others tune out--and how America might help them tune back in. Based on discussions with young adults from across the United States, Mindich investigates the decline in news consumption over the past four decades. In 1972, 74% of Americans in their mid-30s said they read a newspaper every day. Today, fewer than 28% do so. The average viewer age at CNN is currently about 60 years old. And while many point to the Internet as the best hope for rekindling interest in the news, only 11% of young people list the news as a major reason for logging on--entertainment, e-mail, and Instant Messenger are ranked far higher on their list. Exploring the political, journalistic, and social consequences of this decrease in political awareness, Mindich poses the question: What are the consequences of two successive generations tuning out? He asserts that as young adults abandon the kinds of news needed to make political decisions, they have unwittingly ceded power to their elders. In an engaged and intelligent way, Mindich outlines these problems and proposes real solutions. An indispensable resource for anyone interested in media or politics, Tuned Out: Why Americans Under 40 Don't Follow the News is also ideal for undergraduate and graduate students in journalism, media, communication, political science, American studies, sociology, and education.



Watching Jim Crow: The Struggles Over Mississippi TV, 1955-1969
Watching Jim Crow: The Struggles Over Mississippi TV, 1955-1969
In the early 19605, whenever the "Today Show discussed integration, WLBT-TV, the NBC affiliate in Jackson, Mississippi, cut away to local news after announcing that the "Today Show content was "network news . . . represent[ing] the views of the northern press." This was only one part of a larger effort by WLBT and other local stations to keep African Americans and integrationists off Jackson's television screens. "Watching Jim Crow presents the vivid story of the successful struggles of African Americans to achieve representation in the TV programming of Jackson, a city many considered one of the strongest bastions of Jim Crow segregation. Steven D. Classen provides a detailed social history of media activism and communications policy during the Civil Rights era. He focuses on the years between 1955--when Medgar Evers and the NAACP began urging the two local stations, WLBT and WJTV, to stop censoring African Americans and discussions of integration from their programming--and 1969, when the U.S. Court of Appeals issued a landmark decision denying WLBT renewal of its operating license. During the 19905, Classen conducted extensive interviews with more than two dozen African Americans living in Jackson, several of whom, decades earlier, had fought to integrate television programming. He draws on these interviews not only to illuminate their perceptions--of the Civil Rights movement, what they accomplished, and the present as compared with the past--but also to reveal the inadequate representation of their viewpoints in the legal proceedings surrounding WLBT's licensing. The story told in "Watching Jim Crow has significant implications today, not least because the 1996 FederalTelecommunications Act effectively undid many of the hard-won reforms achieved by activists--including those whose stories Classen relates here.



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